Lead capture that looks ready for real customers
Turn web inquiries into clean pipeline records instead of scattered emails, text messages, and sticky-note callbacks.
GRITGenerate Revenue in Trades
Built to help contractors close more work
GRIT helps contractors close more work without adding office chaos.
Built for contractors who sell through site visits and estimates, GRIT captures leads, organizes scheduling, helps your team send bids faster, and keeps follow-up moving until the job is won or lost.
Built for contractors who sell through site visits and estimates
GRIT is designed for trades that win work in the field, not generic online checkouts or one-click ecommerce flows.
Works with Gmail, Outlook, Google Calendar, and Outlook Calendar
Your office team keeps using the inboxes and calendars they already trust while GRIT organizes the workflow around them.
No AI sends pricing without staff approval
Automation helps with follow-up and scheduling, but your team stays in control of bid pricing and final customer decisions.
Know what needs attention today
Owners and office staff can quickly see which leads, appointments, bids, and follow-ups still need action before work slips away.
Core workflow
From inbound lead to won job
1
Capture new leads from a branded intake page and connected email inbox.
2
Offer site-visit times and keep the calendar organized.
3
Generate bids faster without letting AI send pricing on its own.
4
Follow up until the customer says yes, no, or not now.
Mission
GRIT - Built to Help Contractors Close More Work
Who GRIT is for
Built around the trades that win work through estimates, site visits, and follow-up.
GRIT is designed for contractor-led sales workflows where fast response, site scheduling, approved bids, and steady follow-up actually determine whether work gets closed.
HVAC
Plumbing
Electrical
Roofing
Landscaping
General Contracting
Carpentry
Painting & More
Scheduling built for site visits
Offer times, confirm appointments, and keep every booked visit aligned with the calendar your team actually uses.
Bid workflow that keeps humans in control
Draft faster, organize scope and pricing cleanly, and send bids only when someone on staff is ready to approve them.
Visibility into what needs attention right now
Overview, follow-up, and analytics views help the office see where leads, appointments, and bids are sitting each day.
Essential Sales Rep
$99/month
For contractor teams that want a clean lead-to-bid workflow while keeping staff firmly in control.
- - Overview dashboard
- - Branded lead capture page
- - Assisted scheduling emails
- - Calendar-backed appointment booking after staff review
- - Appointment management screen
- - Staff-approved bid workflow
- - Automated follow-ups on sent bids
Professional Sales Rep
$199/month
For teams ready to automate first-touch outreach, scheduling, booking, and daily pipeline visibility.
- - Everything in Essential
- - Inbox monitoring for new opportunities
- - Automated first-touch replies
- - Automated scheduling outreach
- - Automated calendar booking when the reply is clear
- - Analytics and daily morning digest
See the full package breakdown
Compare the contractor-assisted workflow in Essential against the automation stack in Professional.
Ready to see GRIT in action?
Book a demo and see how GRIT helps contractors close more work.
We'll walk through the lead-to-bid workflow, show the package fit, and help you decide whether Essential or Professional is the right starting point.