Capture leads from branded intake pages and connected inboxes
GRIT gives contractors one place to catch new opportunities, whether they come in through a public request form or a connected business inbox.
GRITGenerate Revenue in Trades
How GRIT Works
A contractor sales workflow built around site visits, estimates, and follow-through.
GRIT is not trying to replace the way contractors actually sell. It is built to make lead capture, scheduling, booking, bid approval, and follow-up more organized without removing human control where it matters.
What stays true
- - Built for contractors who sell through site visits and estimates.
- - Works with Gmail, Outlook, Google Calendar, and Outlook Calendar.
- - No AI sends pricing without staff approval.
- - Professional adds automation, but GRIT falls back to review when confidence is not strong enough.
Core workflow
From first inquiry to closed work.
Whether a team starts with Essential or Professional, the workflow stays grounded in the same operating model: capture the lead, respond fast, schedule the visit, keep the estimate organized, and follow up until the outcome is clear.
Offer site-visit times and keep the calendar aligned
Office staff can stay hands-on in Essential or lean into automation in Professional while GRIT keeps the scheduling workflow tied to the real business calendar.
Move from appointment to approved bid cleanly
GRIT helps teams organize the estimate process, draft faster, and keep final pricing approval with staff before anything customer-facing gets sent.
Follow up until the opportunity is won, lost, or needs review
From scheduled follow-up to review-needed replies and morning digest visibility, GRIT keeps work from slipping through the cracks.
Integrations
Built to work with the tools contractor teams already use.
GRIT fits into a real office workflow instead of asking every team to move onto a brand-new stack just to manage leads and visits.
Gmail
Connect a business Gmail inbox for sending, monitored opportunities, and workflow continuity.
Outlook
Connect Outlook for sending, inbox monitoring, and Professional automation support.
Google Calendar
Use Google Calendar for availability checks, site-visit offers, booking, and appointment changes.
Outlook Calendar
Use Outlook Calendar for the same booking flow without forcing the team onto a different calendar platform.
Human control stays in the loop.
GRIT can automate first-touch, scheduling outreach, booking, and reminders, but it does not remove the team from pricing or high-risk decisions. That means the workflow stays useful for busy contractor offices without turning into a black box.